If you are the type of person who likes to get their Christmas shopping done early, I've got some good news for you, because now is your chance to buy some seriously cheap DVDs. Variety is reporting that the online stores for Walmart, Target, and Amazon, have gotten into a DVD pricing war and passing those savings on to you. But don't worry, these aren't your usual discount bin selections, instead, big name titles like Star Trek, Night and The Museum 2, and Harry Potter and the Half-Blood Prince will be going for the low price of only $10 each. It all started when Walmart announced last Thursday that they would be offering titles like Angels & Demons, Julie & Julia, and Terminator: Salvation at a lower price (but you were only guaranteed the discount price if you shopped online). The reason for the discount according to Walmart was to, "help families holiday shop during this difficult economic environment.", but most have just speculated that the retailer was suffering online and this sale is just the latest attempt to drum up flagging business.
It didn't take long before Target and Amazon jumped into the fray and now an all out 'pricing war' has begun between the three retailers. But before you get too excited, keep in mind that this isn't a shift to a new price scale for DVDs, and the discount is simply to drive new customers to shop online. Prices are expected to go back to normal by the time these titles go into wide release later this month -- so if you love a bargain, you're going to need to act fast.
