'The Ugly Truth' Gets a Clever One-Sheet
Posted Oct 10th 2008 6:03PM by Elisabeth Rappe
Filed under: Comedy, Romance, Sony, Movie Marketing, Images, Posters
In the grand stick-figure tradition of
Zack and Miri Make a Porno, and via
FilmoFilia, comes the first one sheet for
The Ugly Truth, the upcoming romantic-comedy starring
Katherine Heigl and
Gerard Butler. Mr. Butler, if you were looking for a sign that you've hit the big-time, look no further than this! Your face is nowhere to be seen. They went on sheer name recognition, and cleverly alluded to your kilt-zone. (Then again, they
could be suggesting that all women remember of you in
300 is your moonlit ass. Let's hope not, though.)
Despite that it's playing on an old stereotype, I think this is a pretty cute poster. It's so much better than the Photoshopped sunshine-and-smiles posters romantic comedies usually go with -- and while we're bound to get one eventually, I like that they've started out on an original footing; it makes me think this might just be the Doris Day / Rock Hudson sex comedy they're selling it as.
[Thanks to Holly of the
Gerard Butler GALS for sending this my way. I heart you guys, but not with either of the zones featured in the poster. My actual heart.]
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1. Cute! Kilt-zone LOL. Takes me back to the Conan show and the man scaping all over again. "I'm a Braveheart kind a guy"
Posted at 6:10PM on Oct 10th 2008 by Julie