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'The Ugly Truth' Gets a Clever One-Sheet




In the grand stick-figure tradition of Zack and Miri Make a Porno, and via FilmoFilia, comes the first one sheet for The Ugly Truth, the upcoming romantic-comedy starring Katherine Heigl and Gerard Butler. Mr. Butler, if you were looking for a sign that you've hit the big-time, look no further than this! Your face is nowhere to be seen. They went on sheer name recognition, and cleverly alluded to your kilt-zone. (Then again, they could be suggesting that all women remember of you in 300 is your moonlit ass. Let's hope not, though.)

Despite that it's playing on an old stereotype, I think this is a pretty cute poster. It's so much better than the Photoshopped sunshine-and-smiles posters romantic comedies usually go with -- and while we're bound to get one eventually, I like that they've started out on an original footing; it makes me think this might just be the Doris Day / Rock Hudson sex comedy they're selling it as.

[Thanks to Holly of the Gerard Butler GALS for sending this my way. I heart you guys, but not with either of the zones featured in the poster. My actual heart.]

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