As someone who's only grown decreasingly fond of the Saw franchise (at least since the second one) and still marvels at the fact that we as a world find ourselves facing the prospect of a fifth (and possibly sixth!) one this coming Halloween and the next, I must attest to being weirdly admirable of how creatively macabre the series' marketing campaigns have been.
Case in point: the first revealed poster for Saw V, included in full after the jump and courtesy of IMP Awards. Following up the magically MPAA-approved acts of amputated limbs, dislodged teeth, and bent fingernails is the face of actor Tobin Bell acting as a mask on another body entirely, in spirit with the films' perpetual acknowledgement that Bell's character, John Kramer/Jigsaw, kinda died at the end of Saw III and sorta went through an autopsy at the beginning of Saw IV.
As Bell remains flaunted and credited in equal measure - as does the similarly deceased Shawnee Smith - I think it's safe to expect A) more flashbacks, a la #4, and B) more exceedingly gruesome demises, a la #1-4. However, at a combined worldwide gross of $553 million to date, it's also safe to say that there are many who'd hope -- who'd pay -- for nothing less.
1. I'm with you. The franchise is in the pits, has been for a while, but the marketing gurus at Lionsgate have never missed a step.
I love it.
Posted at 1:17PM on Jun 28th 2008 by Peter Hall