'Swing Vote' Jumps on Viral Bandwagon with Campaign Commercials
Filed under: Comedy, Movie Marketing, Politics, Trailers and Clips
I know that studio attempts at "viral" internet marketing are a dime a dozen these days, but you should watch this. It's funny.
Swing Vote, due August 1st, presents the wildly improbable scenario that a United States presidential election comes down to one politically apathetic New Mexican's choice, leading the candidates -- an incumbent Republican played by Kelsey Grammer and a Democratic challenger played by Dennis Hopper -- to converge on his tiny hometown and court like they've never courted before. The obvious marketing hook: a campaign ad! Actually four of them, two by each candidate, all targeting Kevin Costner's Bud Johnson. My favorite one is above; the rest are here and here.
I like these because they're done with some nuance; I particularly enjoyed the parodies of real-life candidates' disingenuous tendency to "swing to the middle," decimating whatever convictions they previously claimed to hold to pander to "moderate" swing voters. The folks behind these videos take that to its absurd conclusion, of course, with the Republican uncomfortably embracing gay marriage and the Democrat haranguing his opponent about not being pro-life enough. The latter's the video I've embedded at the top of the post -- it cracked me up.
[hat tip: Cinema Blend]
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