1. The femme fatales were always big part of Eisner's series, so the ad campaign works well from that aspect.

The series had a little bit of a cheesecake factor when it came to the women, so this does tie in to that. Of course, as you noted about the target audience, nothing like a pretty face to get your attention -- and the entendre drives it home. (Then again, I do fall in the 18-to-35 Male target audience, so they got my attention.)

But I still worry that they're focusing more on the supplemental characters than trying to get the moviegoers interested in the Spirit himself, which is actually a pretty good story, but there's probably a good amount of comic book readers who are unfamiliar with the character. (Myself, I'd recommend Darwyn Cooke's recently completed run on the character. Felt that it hit the best parts of the character and was very much Eisner-esque.)

I've still got some reservations about this because it seems to be a way, WAY much darker take on the character than what I'm used to, kind of like Miller's latest take of Batman in "All-Star Batman and Robin."

But that doesn't mean it's going to be a bad thing. I enjoyed Sin City, but this is still something on the other spectrum. It's not sunshine and flowers -- far from it -- but still had a little bit of a light-hearted tone to it at times.

I'll probably reserve judgement until another trailer appears and this poster campaign runs it course.

Posted at 12:43PM on Jun 14th 2008 by Thomas Corhern

2. I am really liking the poster campaign - im a girl and it is definitely getting my attention. Just the "in your face" element catches everyones attention (male or female) I think. I'm anticipating more character posters - I wonder if they'll continue to be the femme fatales or if they will shift to the male characters in the film. We'll find out soon enough!

Posted at 3:20PM on Jun 17th 2008 by lottanutin

3. Considering it's Frank Miller...it's probably the latter. :\

Posted at 8:29AM on Jun 18th 2008 by Shariq Ansari