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According to early estimates from Box Office Mojo, this summer's second big-budgeted extravaganza failed to pick up more than $20 million at the box office this weekend, with the poorly-reviewed comedy What Happens in Vegas finishing right behind in third. Of course, Iron Man took the top spot for a second week in a row with roughly $50 million, while Speed Racer -- which some projected to take home at least $30-40 million -- came in second with $20.2 million, as What Happens in Vegas slid into third with $20 million. Rounding out the top five were Made of Honor ($7.6 million) and Baby Mama ($5.7 million).
So what happened to Speed Racer? Part of the reason had to do with its targeted audience, which, supposedly, was kids, though kids weren't very familiar with the cartoon the film was based on. That, and the flick clocked in at over two hours -- a running time that's been mentioned a lot this weekend, as well as one that's way too long for a PG-rated kiddie adventure. That said, its PG-rating scared away those adults who grew up with the cartoon; people who, most likely, were looking for something a bit more skewed toward adults (especially when Iron Man came out the weekend before and kicked a whole lot of ass). Nevertheless, I'm pretty sure we can rule out that Speed Racer franchise at this point.
Coupla questions for ya: Why do you think Speed Racer failed to power across the finish line in spectacular fashion? Also, what happens to the Wachowski Brothers now? Will folks think twice before giving them $150 million and free reign?









1. Quite simply, they made a cheesy movie. Of course, it can be said that the original Speed Racer was cheesy as well, but look at the time period. The original Batman was also cheesy, but that doesn't mean Batman films ALWAYS have to be cheesy. I've seen a few Speed Racer fans say that this movie is great and it sticks to the original feel. So what? That doesn't mean it's any good. I would never even rent something that looked to ridiculous, colorful, and over the top hammy. The Wachowski brothers messed up the Matrix trilogy as well, with an absurd finale that, if approached differently, could have left that trilogy as a classic (though the second one was already wearing thin with the cave dance scene and turning Morpheous into some low man on the totem pole compared to the first). Anyway, Speed Racer literally only appeals to a very, very narrow audience, and Warners was silly to ever expect anyone over 12 to go see it (unless they were bringing their 8 year old with them).
Posted at 1:45PM on May 11th 2008 by Jim