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Because the first thing I want to see while flipping through a copy of the Sports Illustrated Swimsuit Edition is a photo of Will Ferrell in full afro as the character Jackie Moon. Yes, in an interesting attempt at movie marketing, Ferrell posed for a slew of shots with supermodel Heidi Klum as part of the 2008 SI Swimsuit Edition. We have pics of Ferrell (as Jackie Moon) on the court (see above), as well as off the court and, um, in the back of a car (check out that one after the jump).
These photos, of course, are helping to promote Ferrell's new film Semi-Pro, which hits theaters at the end of this month. In the flick, Ferrell plays the owner-coach-player of the ABA's Flint Michigan Tropics, and in order to help his team achieve their dream goal of playing in the NBA, he'll have to put moves on more than just supermodel Heidi Klum (who, I must say, looks pretty damn good in this pics). Check out a few more photos of Moon and Klum after the jump, then head on over to Sports Illustrated to see the rest.
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1. Ferrell is a funny actor, but his true talent lies in marketing. He's brilliant at creating anticipation for projects like this, which might otherwise be greeted with a shrug.
Posted at 1:05PM on Feb 12th 2008 by Christian Toto